Editorial styling has made significant progress since Snowfall, which inspired Gutenberg. With the evolutions, you can automatically generate styles considering content, mood, or data input. As a result, it has become more sophisticated and accessible, truly generative. We’ll review the past looking at generative art and upcoming AI technology, and then explore current tool availability. Discover the need for intent, understand what happens beyond simple prompt-based styling and explore the true power of generative styling.